Greg Born is a distinguished healthcare executive and transformational leader with a formidable record of spearheading operational excellence and enterprise growth. His career spans the full spectrum of business, from guiding early-stage ventures to driving strategy within global corporations like Amazon, Oracle, and GE, where he has excelled in roles as CEO, President, and COO.

Greg’s disciplined approach to leadership was forged in the high-stakes environment of the United States Air Force. A graduate of the Air Force Academy, he began his career as a C-5 Galaxy pilot and instructor, where precision and flawless execution were paramount. This experience instilled a deep-rooted commitment to operational excellence that has become the hallmark of his executive career, enabling him to expertly align strategy, operations, and culture to deliver scalable and sustainable results.

His expertise in navigating complex challenges is demonstrated by his recent success as interim CEO of Osso VR, where he led a pivotal operational and financial restructuring. At Change Healthcare, Greg was a key leader in a $1.4 billion M&A and integration program—an initiative so successful it was recognized as a best practice by McKinsey and Deloitte.

An acclaimed author and speaker, Greg translates his experience into actionable insights for other leaders. His books, Be A Better Leader: 1 Simple Thing and Built to Soar: Stop Flying Blind , offer frameworks for navigating complex environments. As CEO of AAG Advisory, Greg now channels his cross-sector perspective and proven methodologies to serve as a trusted advisor in high-stakes business transformation.

Greg’s two websites include:  GregoryBorn.com  and HealthTransforms.com